Stephen Frick | Digital Pioneer & Optimization Authority

I AM

A DIGITAL AUTHORITY

BRAND OPTIMIZER

Harvard experimental social psychology background applied to online behavioral testing, analysis, and strategy.

SOCIAL MEDIA PIONEER

Trade A Favor, a first-wave Facebook application, was the world’s first socialized knowledge-and-services barter network.

E-COMMERCE EXPERT

Two decades spent strategizing, evaluating, comparing, implementing, and customizing digital shopping platforms.

I HAVE GOOD INSTINCTS. THAT'S WHY I'M NOT AFRAID TO TEST MY IDEAS.

I’m a creative and operational executive skilled at developing, monetizing, and optimizing sophisticated brands while managing their operations and technologies. I help new brands launch as well as providing strategic advice to a number of multimillion dollar online organizations.

I studied psychology at Harvard, designing and conducting the kind of social psychology experiments the web has now made available to all organizations. I have over two decades’ worth of entrepreneurial and corporate experience and a history of online innovation that spans more than 15 years.

My background in experimental social psychology continues to inform my approach to leveraging user behavior to achieve online goals, and my corporate experience has taught me how to tackle the hurdles organizations face when attempting to create continuously optimizing environments informed by behavioral analytics (in other words, user psychology).

RANDOM FACTS ABOUT THE OTHER GUY

SHUTTLE MISSIONS

NAVY MEDALS

COMBAT MISSIONS

FLIGHT HOURS

BRANDING WITHOUT LISTENING INVITES A SLAP IN THE FACE

FIRST YOU IMAGINE

This part of the old marketing paradigm we keep. You know your product better than anyone, and you likely have a well-informed idea how to market it.

THEN YOU LISTEN

Here’s where we put a door in the side of the old marketing box. You know your product, but only your customers can tell you how they want to interact with it.

THEN YOU MARKET

See that ROI sunshine? You’re out of the old box now. You respected your audience by listening to them, and they rewarded you with increased sales and retention.

A SHORT TOUR OF MY WHEELHOUSES

OPTIMIZE BRANDS

The future of the consumer experience lies in digital environments that respond to user psychology. My work leverages technologies that allow content to be optimized to reflect real-time consumer attitudes and responses.

REIMAGINE SOCIAL

I founded Trade A Favor just as it became possible to use the social graph to address big problems. I believe we’ve only begun to use social technologies with unprecedented reach to transform our lives, economy, and health.

MAXIMIZE MARKETING ROI

My strategy for a brand responds to the consumer’s preferences for the interactive experience, and my customer acquisition strategies are managed to real-time consumer appetite to ensure no orders are left on the table.

STRATEGIZE E-COMMERCE

From open source to enterprise platforms, I’m familiar with the technologies that drive commerce environments, and I understand how exploiting user psychology can improve the shopping experience and boost sales.

SELECTED EXPERIENCE

WAVEPOINT INC.

FOUNDER & CEO (2010 – PRESENT)

Leading this digital solutions agency focused on optimizing brand success and customer experience with a proprietary Reflexive Thinking™ methodology.

TRADE A FAVOR

FOUNDER & CEO (2007 – 2010, 2018 – Present)

A Facebook app that established the world’s first socially-based services barter network, Trade A Favor is preparing for a crowdfunded relaunch.

BUSCEMI, LLC

DIGITAL CONSULTANT (2015 – 2016)

Redesigned the luxury street brand’s eCommerce experience and led the transition from Shopify to Magento to align with operational requirements.

ONESTOP INTERNET

DIGITAL COMMERCE CONSULTANT (2011 – 2015)

Advised this fashion eCommerce platform and services provider on a wide range of matters, including branding, PR, and marketing collateral. (Acquired.)

TREEMILK

COFOUNDER & MANAGING PARTNER (2002 – 2010)

Produced digital content and assets for world-class clients including Tadashi Couture, SuicideGirls, Zenergize DrinkTabs, and Simmons-Lathan (Def Jam).

WILD IN SECRET

COFOUNDER & PRESIDENT (2002 – 2010)

Concepted, co-created, and developed this exclusive online boutique that won kudos from the likes of Marie Claire magazine while inspiring numerous clones.

BEACHBODY / P90X

DIRECTOR OF ONLINE DEVELOPMENT (2008 – 2009)

Supervised UX and advertising collateral, redesigned paid community fitness site, introduced testing and optimization, and championed Facebook Connect.

THIRSTY.COM

ROCK EDITOR (2000 – 2001)

Rock music channel editor for a groundbreaking Web 1.0 startup that paired celebrity gossip with social networking years before Facebook or TMZ.

WHITE & CASE (PRAGUE)

EXECUTIVE ASSISTANT TO THE EXECUTIVE PARTNER (1993 – 1995)

Managed all corporate affairs for the executive partner of the distinguished New York law firm’s most successful emerging markets privatization practice.