Harvard experimental social psychology background applied to online behavioral testing, analysis, and strategy.
Trade A Favor, a first-wave Facebook application, was the world’s first socialized knowledge-and-services barter network.
I'm a creative and operational executive skilled at developing, monetizing, and optimizing sophisticated brands while managing their operations and technologies. I help new brands launch as well as providing strategic advice to a number of multimillion dollar online organizations.
I studied psychology at Harvard, designing and conducting the kind of social psychology experiments the web has now made available to all organizations. I have over two decades' worth of entrepreneurial and corporate experience and a history of online innovation that spans more than 15 years.
My background in experimental social psychology continues to inform my approach to leveraging user behavior to achieve online goals, and my corporate experience has taught me how to tackle the hurdles organizations face when attempting to create continuously optimizing environments informed by behavioral analytics (i.e., user psychology).
This part of old school marketing we keep. You know your product better than anyone, and you probably have a good idea how to market it.
Here's where we punch the first hole in the side of the box. You know your product, but only your customers can tell you how they want to interact with it.
See that sunshine? You're out of the box now. You respected your audience by listening and they have rewarded you with increased sales and retention.
The future of the consumer experience lies in digital environments that respond to user psychology. My work leverages technologies that allow content to be optimized to reflect real-time consumer attitudes and responses.
My strategy for a brand responds to the consumer's preferences for the interactive experience, and my customer acquisition strategies are managed to real-time consumer appetite to ensure no orders are left on the table.
I founded Trade A Favor just as it became possible to use the social graph to address big problems. I believe we've only begun to use social technologies with unprecedented reach to transform our lives, economy, and health.
From open source to enterprise platforms, I'm familiar with the technologies that drive commerce environments, and I understand how exploiting user psychology can improve the shopping experience and boost sales.
Leading this digital solutions agency focused on optimizing brand presentation and customer experience with a proprietary Reflexive Thinking™ methodology.
Redesigned the luxury street brand’s eCommerce experience and led the transition from Shopify to Magento to align with operational requirements.
Advised the digital commerce platform and eCommerce services provider on a wide range of matters, including branding, PR, and marketing collateral.
Designed, developed, and launched a first-wave Facebook app that established the world’s first socially-based services barter network.
Produced digital content and assets for world-class clients including Tadashi Couture, SuicideGirls, Zenergize DrinkTabs, and Simmons-Lathan (Def Jam).
Concepted, co-created, and developed this exclusive online boutique that won kudos from the likes of Marie Claire magazine while inspiring numerous clones.
Supervised UX and advertising collateral, redesigned paid community fitness site, introduced testing and optimization, and championed Facebook Connect.
Rock music channel editor for a groundbreaking Web 1.0 startup that paired celebrity gossip with social networking years before Facebook or TMZ.
Managed all corporate affairs for the executive partner of the distinguished New York law firm's most successful emerging markets privatization practice.